For over seven-and-a-half decades Ray Ban has pushed boundaries in the sunglass industry, forging the rise of celebrity culture and influencing modern fashion. From 1930 with the foundation at the aviator, Ray Ban has expanded its range to include styles for men, women and children. Ray Ban have become the world’s leader in eyewear through its reputation for style and quality.
Utalising the celebrity status before it was touched, Ray Ban have created culture icons from Audrey Hepburn to James Dean and Michael Jackson.
Ray-Banre-affirms its leadership in innovation and technology by giving birth to a new segment within new collections. While style and a connection to culture are keys to Ray-Ban’s success, technology has always driven the brand. The origin of Ray Ban lies in a technological response to a challenge facing pilots over 75 years ago andRay-Ban continues in 2015 to embrace technology as it develops new models for the future.
Through every decade of its existence, Ray-Banhas shaped popular culture. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment. And now, 75 years after the first pairs of Ray-Ban Aviator helped US pilots reach new heights, Ray-Ban remains an enduring classic.